Wednesday, February 1, 2012

24-Person Golf Prize: A Personal ‘Ryder Cup’ at Treetops?

In a word association game, “twenty-four” may elicit the following responses: hours, seven, or even Bauer, as in Jack Bauer the hero of the hit Fox TV series, 24, starring Kiefer Sutherland, that ended an eight-year run in 2010.

But to golfers attending the 2012 West Michigan Golf Show, “24” means “prize” as in the grand prize for the 24th edition of the Show, held Feb. 10-12 at DeVos Place in downtown Grand Rapids. This year, that prize is a 24-person (that’s six foursomes!) golf trip to Treetops Resort in Gaylord, Mich. In concert with media partner WZZM-TV 13, the Treetops trip is the largest prize ever given away in the history of the show.

“We wanted to do something extra special this year to let golfers know when they’re thinking about planning a guys’, gals’ or couples’ getaway or tournament for them to think of Treetops,” says Kevin McKinley, Director of Golf. “2012 is also a Ryder Cup year so some lucky winner could be inspired to form two 12-person teams and make a memorable and fun event out of it.”

Golf Show Manager Carolyn Alt is thrilled with the grand prize. “Our patrons tell us in our surveys they love coming to the show and having a chance at great prizes,” says Alt. “We’ve never heard of a similar prize at any other show around the country so this one really stands out.”

The details of the prize are as follows: 36 holes of golf with cart for 24 players with one overnight stay at Treetops based upon double occupancy or a maximum of 12 rooms. The two courses will be the Tradition and one of their choice among five courses, based upon availability. The overnight is limited to Sunday through Thursday.

To be eligible, golfers may sign up online at or register at the Show.
Along with its grand prize giveaway, Treetops is a major sponsor for the West Michigan Golf Show. It continues to sponsor the Treetops Par-3 Challenge where a fully landscaped golf hole, complete with actual grass, sand and a water hazard, will invite golfers to compete for prizes and a chance to win $25,000 as a finalist on Sunday. This year’s charity recipient will be Patriot Golf Day, the initiative that provides college scholarships for the children and spouses of fallen or wounded military personnel. And this year, every Show attendee will receive a free midweek round of golf—a $64 value—by registering at the Treetops booth.

Produced by Showspan Inc., the West Michigan Golf Show will attract thousands of Michigan golfers to hundreds of exhibits and will feature free clinics and lessons, putting contests, junior golf instruction, swing analyzers and an unmatched shopping opportunity with countless “golf show specials.” Sponsors include Treetops Resort, Fidelity Investments, Golf Association of Michigan, Boyne Resorts, Michigan PGA, Swan Lake Resort and Srixon. Show hours are 4:00 pm-9:00 pm, Friday; 10:00 am-7:00 pm, Saturday; and 10:00 am-5:00 pm, Sunday. Tickets are $9 for adults, $4 for children ages 6-14, and children 5 and under are free. First 100 attendees each day will receive a two-pack of Srixons. Tickets will be available at the door as well as online at